Open the door to a unique Tasmanian experience…

Where style meets charm,

with understated elegance and magnificent City Park views.

Steeped in history and Victorian character The Florance has been thoughtfully restored through considered design, whilst paying tribute to our historic past. The Florance offers a freshness and character you would expect in a unique boutique accommodation. Our location, including a private carpark, is perfectly placed within the Launceston arts precinct, mere minutes from the CBD.

Discover The Conservatory...

A contemporary light filled space featuring the work of Tasmanian artist William Rhodes, a Glover and Archibald finalist. Enjoy the ambience, sink into the sofa, and browse the daily papers and travel brochures with your drink of choice. Connect with fellow travellers, enjoy our Covid friendly mini breakfast and discover the best kept local secrets from your hosts.

Our Garden Deck offers another space to relax and is the perfect setting for a locally-sourced picnic from the Harvest Market. Exclusively held on Saturday mornings from 8:30 - 12:30pm and just around the corner from The Florance. It’s not to be missed.