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Open the door to a unique Tasmanian experience…

Where style meets charm,


with understated elegance and magnificent City Park views.

Steeped in history and Victorian character The Florance has been thoughtfully restored through considered design, whilst paying tribute to our historic past. The Florance offers a freshness and character you would expect in unique, boutique accommodation. Our location, including a private carpark, is perfectly placed within the Launceston arts precinct, mere minutes from the CBD.

Start your day in The Conservatory...

A contemporary light-filled space featuring the work of artist William Rhodes, a Glover and Archibald finalist. Enjoy the complimentary continental breakfast with a selection of seasonal produce, browse the papers, chat to fellow travellers, and discover the best kept local secrets from your host. Our garden deck offers another enjoyable option during the warmer seasons.  

Retreat to your own private space.

A minimalist botanical theme flows through our 12 individual guest suites. Whether upstairs or down, with views of the City Park or surrounding heritage architecture, all the suites feature a private ensuite and minibar for your privacy and pleasure.
Experience our Tasmanian made beds, featuring a bespoke bedhead and a choice of luxury pillows to ensure a supreme slumber.

Which will you choose?


Premium Queen Suite

from $220


Twin King Single Suite

from $190


Easy Access Suite

from $190


Park View King Suite

from $275


Queen Suite

from $180


Park View Queen Suite

from $250

Make your next event unforgettable.

Experience the ambience and character of our grand Victorian House. The Florance offers complete exclusivity for your small group function.  We can accommodate 24 guests for bed, breakfast and beyond, allowing your group to start and end their day together.


Upcoming wedding?

The Florance is the perfect boutique atmosphere for your bridal party, offering an elegant backdrop for the memories captured with it's classically proportioned windows, beautiful staircase and wrought iron balcony. Only a stone’s throw away, you will find the established gardens of the City Park for further romantic photographic opportunities on The Big Day. Contact us for more details.

Explore from the
heart of Tasmania.

Our riverside city Launceston is the perfect base to explore Northern Tasmania. Take the time to discover the world-renowned vineyards, mountain-bike trails, National Parks, local producers and the quirky makers & markets that are all possible within a days drive of The Florance.

For a unique Tasmania Experience, we suggest:

Your stay also includes a parking space, perfect for leaving your car and exploring our vibrant city at your own pace.


Discover Launceston
the local way.


One of the true joys of travel is staying centrally and exploring on foot. Well positioned within the arts precinct on the border of the CBD, The Florance offers you the luxury of strolling to many of the city's most iconic food, shopping and cultural experiences.

Book direct for the
best service.

Contact Us

17 Brisbane Street, Launceston,
Tasmania, Australia 7250


Booking directly means connecting with our passionate team at The Florance from the very beginning.

We will respond within 24 hours and are happy to share our local knowledge.

It is a privilege that you have chosen to enquire about us. We look forward to being a part of your journey.

- Kate & Toby Florance

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